Johnnie Walker Blue Label Ultra No Further a Mystery
Johnnie Walker Blue Label Ultra No Further a Mystery
Blog Article
To celebrate this technological breakthrough, only 888 restricted edition bottles will probably be made producing this an unmissable piece of history for collectors.
Actual price savings will be project and merchandise dependent, but generally speaking, impartial research display that, all else equivalent, For each and every gramme of glass lessened that means about 50 percent a gramme considerably less carbon emissions in manufacturing.
Johnnie Walker’s five years of study and development have intended that the awareness received is getting applied over the array of Diageo products.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be established by adopting a take a look at-and-discover product, creating and Checking out without having limitation and imagining what the way forward for lightweight luxurious packaging could deliver.
World Design and style Director at Diageo, Jeremy Lindley who led the design job, explained, “Johnnie Walker Blue Label Ultra was born from an ideation session investigating the future of luxury. With other classes transferring toward lightweight – like eyewear and high-efficiency biking – we questioned whether luxury spirits could comply with accommodate. “We took our eyesight to your team of professional glassmakers and through a 5 calendar year exam-and-discover method slowly and gradually identified how to build exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our qualified insights to find out the complete range and character of different whisky flavours.
We hope that our discoveries will likely have a constructive effect within the broader sector and aid uncover new possibilities for lighter, lessen carbon packaging solutions.”
. The Earlier claimed ‘lightest excess weight Scotch whisky bottle’ was released by a UK retailer and weighed all over 298 grams.
Developed by way of a examination-and-study model with external glass makers, this mild-pounds bottle includes a handblown teardrop form that reimagines Johnnie Walker's iconic square style, exemplifies the way forward for lightweight, and aids find out new possibilities for lighter, reduce carbon packaging alternate options.
On the other hand, the engineering will not yet exist to roll out the Ultra bottle completely. Diageo hopes this will adjust, and it has presently johnnie walker blue label ultra been granted a patent to carry on improvement.
Five years in the past, Johnnie Walker established out with a specific ambition; to maneuver the spirits business ahead. Getting discovered that numerous luxurious types were being heading in a whole new course – ‘delicate’, in lieu of ‘weighty’ – the brand sought to experiment with among its most luxury whiskies. Aiming to drive the boundaries of lightweighting glass, all in the identify of development.
“We took our eyesight to the workforce of qualified glassmakers and all over a 5 12 months take a look at-and-understand approach bit by bit uncovered how to generate classy, lightweight glass. The technical challenges that lightweighting offers led us to include different design and style and manufacturing specifications that we couldn't have envisaged Firstly of our journey; through the necessity of a tear fall form which We've moulded to still mimic the long-lasting square form of Johnnie Walker bottles, into the addition of the protective cage to permit for your round foundation, plus the hand-producing and filling of each unique bottle to stop damages in creation.”
“Rather than hold this new expertise near our upper body, we’re thrilled to be offering a royalty-absolutely free licence to our granted British isles patent to the world.
In whisky packaging, luxury commonly usually means heavy—Believe thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker really wants to upend that wondering and embrace the Idea that lithe is high-class.
That is a a single-off bottle for now illustrating the art of your attainable, like a style experiment and redefining light-weight as luxury. We will go on to apply these learnings across the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a number of ghost whiskies, initially created in distilleries which have considering that closed.
With our devoted focus on presenting lightness throughout each and every design aspect, we introduced a precise lattice stopper, a bamboo frame and a protecting transportation box.